Spartanfam was a radically different type of fitness organisation, combining music culture, fashion and self empowerment.

Alicia devised the events to be fully inclusive, fun and inspiring. This combination attracted DJs, music artists and range of international athletes to join the movement. 

As Producer and Marketing lead, she was soley responsible for all media & marketing output too, as well as managing partnerships & sponsorships. The org has been credited with changing the focus of fitness in the UK ( & globally) away from gyms and into third spaces.