To heighten the impact of a unique event, Alicia commissioned a video shoot the brief - dynamic, powerful shots that she then designed clean motion graphics over. The event needed a distinct feel, but not losing the connection with I Heart Africa brand style. 

Alicia wrote a script for the videos, using her own style developed over many years of interviewing on the fly - posing a type of questioning that will read well on short form content, without speaking for the participants.

She combined the aesthetics of sports content with the emotion of social justice campaigning.